The process

How it works

A couture process, made simple — guided by our atelier at every step.

  1. 1

    Choose or create a design

    Start from one of our base dresses or describe a new one to our AI studio.

  2. 2

    Personalize your details

    Fabric, colour, embroidery, sleeves, belt, length and your measurements.

  3. 3

    Review and approve

    Our atelier checks every design for manufacturability before you confirm.

  4. 4

    Order and follow production

    Track your dress from cutting to quality control and delivery.

Customize an existing dress

Pick a base dress and choose from fabrics, colours, embroideries, sleeves, necklines, belts and lengths our atelier can produce. Your price updates as you go.

Create a new design with AI

Describe your dream dress. Our AI studio creates visual concepts you can refine. Submit your favourite and our atelier prepares a production quote.

Review & quote

Every AI concept is reviewed for manufacturability. You receive a confirmed price and production time to accept or decline. Nothing is charged before you accept.